Search Engine Optimisation

So before last week I couldn't have even told you that Search Engine Optimisation existed but now that I know a little more than i knew before Colin will be happy to know! Basically it's about appearing number one in googles search results when someone types in a phrase or keywords to search for over the whole internet. I never knew that it was such a big deal to be number one but the more I think about the more I realise it is important especially for companies as most people who search the internet don't check any pages after the first page!
There's also the big deal of organic v's paid-for listings basically if you follow all the rules of SEO you have a pretty good chance of getting first or hopefully close enough to that but even before first you have the paid-for listings which companies pay for each time somebody clicks them they have they advantage of guaranteed of being at the top but they have more disadvantages for them as only 20% of people click these sponsor links there's also many other disadvantages as you could even have your opposition clicking the link to cost you lots of money although this is called click fraud and I honestly don't know who would have the time to do that kind of thing.